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De Hermann Simon
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Confessions of the Pricing Man shows how relevant the pricing is in each b - examples of very simple pricing strategies which covers the intuitional and well-known knowledge, - a part which looks like a manual for microeconomy - includes theories which are boring, utopian and sometimes tough to read (like many theories) but help paint important ...
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How Price Affects Everything Authors: Simon , Hermann Wisdom and practical advice on pricing, from the world’s foremost authority on pricing strategy, gained over a 40-year career on the front lines
In his latest book Confessions of the Pricing Man, management thinker and pricing specialist Hermann Simon explains how innovative pricing strategies, tactics and tricks work.
Confessions of the Pricing Man: How Price Affects Everything - Kindle edition by Hermann Simon. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Confessions of the Pricing Man: How Price Affects Everything.
Review Confessions of the Pricing Man: How Price Affects Everything (Spri70)The world s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
Preface: Confessions --Chapter 1 My first painful encounters with prices --Chapter 2 Everything revolves around price --Chapter 3 The strange psychology of pricing --Chapter 4 Price positioning: High or Low --Chapter 5 Prices and profit --Chapter 6 Prices and decisions --Chapter 7 Price differentiation: The high art --Chapter 8 Innovations in pricing --Chapter 9 Pricing in crises and price wars --Chapter 10 What the CEO needs to do.
In “Confessions of the Pricing Man” Hermann Simon does not only show that pricing affects everything in business, he also does it in an entertaining way using a lot of real world examples including companies and brands like Amazon, Apple, Samsung, Dell, Gillette, H&M, Zara, Porsche, IKEA, Ryanair or Zalando.
Fr33 D0nwL04d Confessions of the Pricing Man: How Price Affects Everything (Spri70) 2021
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